Born from a long lineage of New Zealand Pioneers, James Russ learnt from a young age that the creation of something purely unique stems from full immersion. James has grown up with a deep understanding of natural New Zealand; from camping in the sand dunes of Pekapeka beach as a child, to diving deep below the South Pacific Ocean. His intrinsic understanding of natural detail is reflected in the designs he shares with others.
Our world is full of mass-produced lighting products that fulfil little more than the short-term want. They give no consideration to long-term user satisfaction and the process involved in making each product
A James Russ light is never mass-made from cheap materials pressed in soulless factories. I ensure every light is made from the highest quality materials available; built with real passion, real love and by the skilled hands of real people.